Thursday, April 16, 2009

Take the Save The Anacostia River Trust and License Tag Survey

Save the Anacostia River Trust and License Tag Survey

The Anacostia River is an urban waterway that reflects the health and environmental well-being of its surrounding communities. A healthy, clean Anacostia River is a sign that the communities along its banks are concerned about their health too. The Save The Anacostia River Trust and License Tag Program (START) will create the Anacostia River Trust, an independent, non-profit organization that will allocate funds raised through voluntary donations from individuals, companies, foundations and decedents' estates. The money will be used to fund grants for schools, community organizations, environmental research, trash removal programs and other activities that engage the public in the clean up and restoration of the Anacostia River.

START will raise funds from three sources (1) A special license plate for $25 above the normal registration fee; (2) A DC income tax form check-off; and (3) Donations from individuals, companies and decedents' estates. Based on the experience of the Chesapeake Bay Trust (CBT), the model for the proposal, the first two revenue sources alone will generate at least $350,000 - $500,000. With tailored marketing, the revenue stream could increase, perhaps, significantly.

By way of comparison, the Anacostia River Clean Up/plastic bags bill requires ten million bags purchased at the point of sale at five cents per bag to raise $500,000 like a minimum START program. After the participating merchants receive their one to two cents a bag allotment, ten million bags will only return $300,000 to $400,000 for river clean up. The plastic bag/fee-based measure is also self-extinguishing. As consumers begin using reusable bags, revenues from the program will decrease. It's success leads to an extinguished source of revenue.

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